Which social media platforms should you be using?

With so many social media platforms to choose from, it’s difficult to know which one to choose.

There are a whole lot of benefits when you begin using social media in your business plan, but it’s very important to have specific goals in mind before you choose which social media platforms to start using.

Your goals will help decide not only the social media platform you choose, but also the content you create and the audience you target.

  1. Social Networking
  2. Photo Sharing
  3. Video Sharing
  4. Interactive Media
  5. Blogging/Community Building

There are so many websites that you can use, for all sorts of reasons, however, your time would be best spent focusing on the sites that the majority of the world use, and those that would also gather you the most traffic.

Browsing the social media Instagram app on phone

The whole point of social media marketing is to put you in direct contact with your audience.

It’s always better to spend time and research which social networking sites your audience prefers to use (or are already using on a day to day basis).

The most popular and used social media sites include: Facebook (2.38 billion monthly active users), Twitter (126 million daily active users), Instagram (1 billion monthly active users) and LinkedIn (over 500 million users).

Which social media platform should you choose and why?

Platforms like Facebook, Twitter, and LinkedIn are often called “networking” platforms, because they allow users to interact with each other in a variety of different ways.

If you’re a small business, Facebook is a great place to start.

With Facebook, you can build a business profile that includes links to your website and details about your business. LinkedIn is another great way to grow your following, more so in the B2B sector, since LinkedIn emphasizes career-related networking.

All you need to know about the most popular social networking channels

To help you decide which social media platform to use, here, we’ll tell you exactly what they’re good for and why!

Logging into the social media Twitter app on phone


This is by far the largest platform, with over 2 billion monthly active users. This platform is good for lead generation and advertising – which can be highly customized to target very specific audiences.

Facebook is also a good platform for building relationships, showing the less corporate side of your business, and turning leads into loyal followers and customers.


If you want to communicate with your audience quickly, Twitter is the platform to use, as this platform is all about announcements, breaking news and important messages.

Most Twitter users are under the age of 50, so the type of content that works best on this platform would be things like ‘how to’ articles, images, gifs and quotations. Younger audiences almost always prefer more visual posts, so do make sure to use relative images to what you’re posting.


Instagram can help you grow your brand awareness and introduce new products. 80% of Instagram users have made a purchase based on something they discovered on the platform. Instagram allows you to promote your brand and product in a friendly, authentic way without all the pushy selling to your customers.


The go to platform for B2B businesses is definitely LinkedIn, and especially if your goal is lead generation, as this platform is all about connecting with other businesses.

LinkedIn helps you build authority for your brand, and engage leads through conversations. The demographic on LinkedIn is also a lot older than the other sites, most ranging from 30 to 49.


Social media is also an excellent tool for building brand awareness, finding new leads, generating more website traffic and just simply getting to know your audience better. 

The trick to choosing the right social media platform for your business is to figure out what platforms your target audience are using and choosing a platform that matches with the type of content you create.

Still unsure? Don’t worry, we get it – social media can be pretty daunting. Feel free to get in touch and we’d be more than happy to help you choose which platform is right for your business!

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