Terms of Use & Anti-Spam Policy

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This information covers our terms and policies for your use of our email marketing platform, mmunicMail. For our terms & conditions relating to your use of our website, please see our Terms & Conditions page.

We take marketing legislation, permission and best practice seriously.

As an established email service provider responsible for delivering a high volume of marketing emails each year, we take email legislation, permission and best practice very seriously and ask that our customers do the same.

The following Terms of Use and Anti-Spam policy set out our rules for your use of our email marketing platform, mmunicMail. Due to the serious nature of breaching this policy and its terms, any customer, or user on a customer’s account, that violates these terms of use may have their customer account suspended or terminated.

How we detect and prevent Spam and abuse

Preventing spam-related abuse emails leaving our platform is a very important part of what we do. We continuously monitor the status of all of the IP address within mmunicMail’s network, as well as the reputation of our customer’s sending domains, on 90 different ‘blacklists’.

We investigate each case where a blacklist marks one of our IP addresses or customer’s sending domains to identify whether the cause may possibly be Spam or abuse related. In addition to this, we monitor Feedback Loop (FBL) complaints and high levels of hard and soft bounces of emails leaving our system to ensure that our system is not responsible for Spam related abuse.


You need explicit permission to send marketing emails to any recipients on your lists in mmunicMail. Some examples of how permission can be gained are:

  • Opting-in to your newsletter or email marketing list through a dedicated sign up form on your website
  • Gaining permission from a customer with a clear ‘opt-in’ box at the checkout on your online shop
  • Asking for permission from someone in person or over the telephone
  • Including an option to join the mailing list at the end of a poll or survey

In all cases where permission to add someone to your email marketing list has been gained, you should keep a record of the date and source of the permission.

If you are in any doubt about the source or credibility of someone’s opt-in preference, you should not use that person’s data in mmunicMail.

Unacceptable use

You are not permitted to use mmunicMail to harass any individual, send hateful or offensive messages or promote anything illegal in your country, or in the United Kingdom. You must also observe and abide by all applicable marketing and email marketing laws in your country and in the Unite Kingdom.

Regardless of email legislation, we do not permit the upload and use of purchased, leased, rented or brokered lists of email marketing data. You must not use data that has been sourced this way in mmunicMail.

We do not permit the use of mmunicMail to send emails concerning, promoting, linking or displaying any of the following types of content:

  • Bankruptcy, debt repair or debt consolidation services (either personal or business debts)
  • Data or ‘list’ brokering services
  • Stocks and shares trading
  • Personal credit, loans and mortgages
  • Affiliate or multi-level marketing schemes
  • Work from home or make money online opportunities
  • Services that sell ‘likes’ or followers for social media
  • Services related to cryptocurrencies
  • Pornographic, sexually explicit, hookup or sexual encounter websites or services

Best practice

mmunicMail is configured and maintained to uphold best practices for ensuring deliverability of our customers’ emails while also protecting the rights of individuals to whom you send your emails.

With that in mind, the following best practice standards are mandatory when using mmunicMail:

  • DKIM and SPF records are required on your domains. You must send emails that aren’t using these two email authentication standards.
  • You must process any feedback, complaints and Feedback Loop (FBL) notifications generated by your activity in mmunicMail.
  • You muse use custom sending and click-tracking domains, opposed to generic or shared domains.
  • Old and unresponsive email addresses are automatically removed from your lists and you must not attempt to re-add any email addresses that have been cleansed this way.

We use automated checks in mmunicMail to report on any identifiable issues relating to the best practice standards outlined above; however, you must take full responsibility for implementing and upholding best practice standards.